NewMindsets, Inc. Announces an Alliance with Benchmark Communication and Subsidiary, Best-Practice.com

Toronto, Canada. - January 10, 2002 - NewMindsets, Inc., a global e-learning company, today announced a content and business development partnership alliance with Benchmark Communication Ltd, and its on-line subsidiary, best-practice.com.

As part of the alliance, Benchmark Communication and best-practice.com will collaborate with NewMindsets in the configuration and development of new soft skills content of NewMindsets products and services. Best-Practice.com has a world-class library of case studies and research on industry best practices in the areas of business management and leadership, which will be used in upcoming learning objects offered on the NewMindsets platform.

Matt Levin, Chief Business Development Officer of NewMindsets, noted "the alliance between NewMindsets and best-practice.com will help NewMindsets continually improve the quality and effectiveness of content for our customers and ensure that the content base is as current and relevant as possible".

In addition, the companies have agreed to jointly market their services to heighten organizational performance in North America, Australia and Asia. NewMindsets products and services have helped organizations, globally, to improve core business skills, employee effectiveness and performance, and implement company-wide best practices. Through the joint marketing of Best-Practice.com's case studies and NewMindsets products and services, both companies feel that they can assist in improving organizational effectiveness in their markets.

Chris Simmons, Managing Director of Benchmark Communication said, "It is exciting to help organizations learn from the innovative practice of others. Our alliance with NewMindsets draws together the impressive 'just-in-time' learning concepts that they have developed, with our best practice case studies to optimize the potential for organizations to increase core business capabilities."

About NewMindsets

NewMindsets is a 'second-generation' e-learning company whose products and services provide real-time, online performance support and offer granular content that helps learners address key business issues and develop critical competencies. Based in Toronto, Canada, NewMindsets e-learning solutions serve organizations and individuals globally across a variety of industries including healthcare, financial services, manufacturing, professional services, technology and governmental organizations.

Contact:

Brenda Turgeon,
NewMindsets Inc.
4800 Dundas Street West, Suite 105
Toronto, Ontario M9A 1B1
Telephone: 416-233-3737
Fax: 416-233-7698
E-mail: info@newmindsets.com
http://www.newmindsets.com

About Benchmark Communication and Best-Practice.com

Benchmark Communication is a leader in the field of writing best practice case studies designed to assist business managers and internal change teams learn from the innovative practices of leading organizations. Having profiled over 300 companies, as diverse as Oracle, REI, Federal Express, Cadbury Schweppes, AOL, and Oticon, the case studies are in demand by customer organizations around the world. The Internet division of Benchmark Communication, best-practice.com, provides direct access to this rich vein of unique information.

Contact:

Benchmark Communication Ltd
Chris Simmons
Managing Director
Ph: - +64 9 529 2887
Email - chris@best-practice.com

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