Announcing the Launch of NewMindsets and Second Generation E-Learning

Toronto, Canada. December 11, 2001--NewMindsets, Inc., a global e-learning company, today announced its formal incorporation and the offering of its real-time, online performance support system, which delivers granular content that helps learners address key business issues and develop critical competencies.

NewMindsets and its products and services help improve personal and team work effectiveness by offering situation-based solutions, which are available all the time, for direct application at the point of need. NewMindsets solutions were developed out of a market-tested belief that revolutionary learning takes place when:

The learner is in control of the learning process and can access relevant content where and when it's needed
The focus is on learning, not on linear "teaching" or training compliance and administration
Powerful learning experiences can occur in small increments as short as five to ten minutes
Learning becomes part of the fabric of daily work by engaging and supporting the learner in tackling real job and business issues to ensure immediate impact

NewMindsets focuses on business and soft skills. The company creates numerous applications from a combination of core and customized content configured to meet customers' needs. NewMindsets' second-generation approach ensures "living learning", resulting in applied mastery of key skills and true performance improvement.

NewMindsets products and services are used as stand-alone web based training solutions as well as blended with classroom and instructor-led training programs. The patented NewMindsets configuration process assists clients in developing customized e-learning solutions as well as general soft skills and business skills training resources.

NewMindsets is one of the first e-learning companies to introduce content in a true "learning object" format. NewMindsets learning objects are self-contained and developed out of a patented method of configuring and delivering e-learning content. NewMindsets is also one of the first e-learning companies to focus learning objects in the areas of soft skills and business skills.

NewMindsets was developed based on the work of Dr. Gareth Morgan, best selling author, consultant and researcher whose ideas have received worldwide acclaim. Dr. Morgan's research led to the breakthrough findings, that for e-learning to have real impact on individuals and organizations, it must:

Provide situation-based, just enough, practical learning at the point of need
Support each learner individually and uniquely through personalized learning paths
Encourage and facilitate team e-learning and knowledge sharing
Deliver content in a way that focuses on real business issues

NewMindsets differs from other e-learning companies. Unlike many "first-generation" e-learning companies who simply stream text based on textbook or classroom materials, NewMindsets was built from "the ground up" with Dr. Morgan's insights in mind. The result was a second-generation approach to e-learning, providing learner-driven solutions to offer real-time work performance support and improvement.

NewMindsets has dual company headquarters in North America in Chicago and Toronto. NewMindsets e-learning solutions serve organizations and individuals globally across a variety of industries including healthcare, financial services, manufacturing, professional services, technology and governmental organizations.

NewMindsets is led by CEO Steve Strelsin. From 1990 through 1998, Mr. Strelsin was CEO of Sibson & Co., an international consulting firm focusing on human resources and organization effectiveness. He has worked with clients globally in both the human capital and sales and marketing sides of their business, including strategy, leadership development, organization design, talent development, performance management and professional development program design.

Dr. Morgan serves as Chairman of NewMindsets. Dr. Morgan is also Distinguished Research Professor at The Schulich School of Business, at Toronto's York University. He is the author of Images of Organization, Imaginization: New Ways of Thinking, Organizing and Managing, Riding The Waves of Change and other best selling books on new management.

Contact:

Matthew Levin
Chief Business Development Officer
NewMindsets, Inc
250 W. Scott Street
Suite B
Chicago, IL 60610

Phone: 312.933.9370
Fax: 312.337.8945
E-mail: MattLevin@NewMindsets.com
URL http://www.newmindsets.com

The principals of NewMindsets, including Gareth Morgan and Steve Strelsin, are available to the press for interviews. Press trials of the NewMindsets e-learning solution can be arranged on request.

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