Web based technology provides an opportunity for mass customization because it is possible to treat every learner as a distinct individual, and to find ways of delivering each corporate customer exactly what they need. It is no longer necessary to accept a "one size fits all" principle. In considering e-Learning offerings it is important to ask about customizability and the price and speed at which it can be achieved.

To meet the "second and third generation" potential of e-Learning you need to strive for a completely customizable product where each user is able to develop unique learning experiences and create their own learning paths.

At a corporate level the system needs to be capable of being customized to focus on key business issues, and to create and share new knowledge in relation to those issues. The interface between system learning materials and your corporate specific material should be as seamless as possible to maximize the learning potential of both sets of material.